Why is Chateau Musar Underappreciated in Lebanon?

5 possible reasons Lebanon's biggest brand abroad is overlooked at home

Musar’s shop at the Grand Hotel Bassoul near the Starco Center in Downtown Beirut, mid 1970s - source unknown

Outside of Lebanon, if the answer to “have you ever tried Lebanese wine?” is a yes, it’s most likely because of Chateau Musar. As the producer of organic natural wines before that became an actual category, Musar is known for low-intervention win…